Starting & Investing in Startups

As the global business environment reacts to the changing times, opportunities are emerging for innovative companies and the people who fund them. The Philippines is no different and we are now becoming one of the more active startup ecosystems in the region. So whether you have a startup you want funded or are looking for startups to fund, then this brief 2-session primer is the best place to start.

Instructor

Malaya A. Laraya

Aya Laraya is co-founder of the Ronin Group of Companies which offers an outsourced CFO service designed to help startups design their financial models to become more attractive to investors and funders. Aya is also the co-chair of the screening committee of Manila Angel Investors Network.

An Introduction to Raising Capital for Startups

SEP 10 | 9 AM to 12 NN via Zoom

We'll answer the questions business founders should be asking. How do I find capital? What are the terms? How does valuation work, and what tools do I use? What did the most successful Philippine startups do to win funding?

Investing in Startups

SEP 17 | 9 AM to 12 NN via Zoom

We'll answer the questions that potential investors should be asking when they are considering investing in startups. What's the process? How do I protect myself and my capital? How do I exit? Where do I find these startups? If you're curious about investing in startups, this is the place to start your journey.

Effective Marketing Plans

This highly immersive workshop helps business founders develop a robust value proposition and a comprehensive marketing plan. Full of practical advice and useful tips, and includes application exercises in between sessions. This course will be conducted over four Saturdays beginning September 24, 2022.

Market Segmentation / Value Proposition Canvas

SEP 24 | 9 AM to 12 NN via Zoom

We'll help you understand your target market and refine the components of your offering to deliver spot-on marketing campaigns. We'll demonstrate why the consumer value proposition is at the heart of your business and how to align your key activities with it.

Instructor

Vanessa Bicomong

𝐕𝐚𝐧𝐞𝐬𝐬𝐚 𝐁𝐢𝐜𝐨𝐦𝐨𝐧𝐠 is a professional marketing consultant. Her 25 years of experience in marketing consumer goods and financial services has enabled her both startups and established businesses. She is a graduate of and a lecturer at Ateneo de Manila University

Your Unique Selling Proposition / Building Your Brand

OCT 1 | 9 AM to 12 NN via Zoom

We'll explain how to create and communicate a unique product position customers will pay your price for. We'll go through a framework for defining or creating your brand through a consistent persona and voice.

Content Marketing

OCT 8 | 9 AM to 12 NN via Zoom

We'll begin with consumer insighting exercises, then teach you how to attract, engage, and retain prospective and existing customers by creating and sharing relevant, spot-on content.

Creative Do's and Don'ts

OCT 15 | 9 AM to 12 NN via Zoom

We'll demonstrate how to prepare a brief and evaluate creative materials to make sure they're effective and consistent. We'll show what good copy, photos, and videos -- and bad ones -- look like.

Anatomy of a Digital Marketing Campaign

Through this four Saturday course, you will learn from and be mentored by an experienced practitioner with many stories from the field. This highly interactive course will both enable and inspire you to do digital marketing right. Best for those with some experience in marketing.

Instructor

Jason Domantay

𝐉𝐚𝐬𝐨𝐧 𝐃𝐨𝐦𝐚𝐧𝐭𝐚𝐲 is an award-winning producer and director who previously led the video teams of Yahoo! SEA and Voyager Innovations. He is currently the Managing Director of Domantay Consulting, a social media and digital marketing firm with local and international consultancy clients.

Social Media Marketing

OCT 22 | 9 AM to 12 NN via Zoom

We'll start with the digital marketing landscape in pandemic times. Then we'll discuss the various social media platforms and teach you how to effectively tell your stories using digital content. We'll share lots of tips on social media management including promotion of your advocacies.

Developing a Digital Marketing Campaign

OCT 29 | 9 AM to 12 NN via Zoom

Use this section to explain to potential students the value of your offering. Great copy shows your audience how their life might look after working with you. Start by identifying the problem you're solving. Next, present how their life will be different with the solution you’re providing. Finally, explain why you’re uniquely positioned to provide this solution.

Search Engine Optimization / Search Engine Marketing

NOV 5 | 9 AM to 12 NN via Zoom

We'll introduce you to Search Engine Optimization and strategies to increase the SEO ranking of your website. We'll then teach the basics of Search Engine Marketing and how to create a keyword strategy for your content and your Search ads.

Social Listening / Course Recap

NOV 12 | 9 AM to 12 NN via Zoom

We'll focus on the Art of Social Listening and show how to formulate the next course of action based on data. We'll then review what you learned as you applied lessons and tips to your own business throughout the course.

Facilitator

Professor

Aya Laraya, MBA, RFP, CIS, CSR

Been involved in some way shape or form in the different financial industries in the Philippines since 1989. Have been a banker, realtor, equity trader and mutual fund agent. Have held or currently hold most of the pertinent licenses and currently teach for the Philippine Stock Exchange, RFP Philippines and a couple of international colleges. Created the Pesos and Sense TV show in 2011 and now focused on teaching people what to do with their money.

Professional Marketing Consultant

Vanessa Bicomong

Vanessa Punzalan Bicomong is a professional marketing consultant. Her 25 years of experience in marketing consumer goods (Nestle, Coca-Cola, Mars Inc.) and financial services (Western Union, Philamlife, Remitly), has enabled her to help a wide range of businesses, big and small. She has been an entrepreneur for over 10 years through The Learning Library. She holds an AB Communication degree from Ateneo de Manila University.⁣⁣⁣⁣⁣ ⁣

Managing Director

Jason Domantay

Graduated from the University of Santo Tomas. Was Head of Video at Yahoo! SEA, overseeing the Yahoo! homepage with millions of monthly page visits. Conceptualized and led the development of the Yahoo! OMG awards. An award-winning TV producer and director of such shows as Project Runway, News Central, Bella and Amazing Food Challenge. Former VP of Seekscribe, former Head of Video at Voyager Innovations, and Founder / CEO of Aboo, an audiobook company under Ideaspace Foundation. Currently Managing Director of Domantay Consulting, a social media and digital marketing consultancy firm.